Sunday, July 22, 2007
What Sells More? Salable or Bestseller?
There's a new byword in sales pitching: SALABLE.
I've been hearing this aplenty here in Davao City. When I ask for recommendations from baristas, waiters, salesladies, managers or chefs, they say, "Sir, this is salable po". From what I know, the word simply means "it can be sold" or "available for purchase", not necessarily selling like hotcakes.
Whatever happened to BESTSELLER? Has that become an obsolete word? I cringe when I think of bookstores labeling books as salable.
On a side note, I also find it off-putting when someone says "For a while" when I'm asked to wait on the phone. Who invents these phrases??